Octagon Orthodontics
The branding of a top UK Orthodontic provider. For this rebrand it was important that an adaptive logo design was developed to be successfully utilised across all promotional collateral including restyled website and social media.
Project Details
Client: Octagon Orthodontics
Skills: Design, Branding, Animation, Video, InDesign, Illustrator, Photoshop, After Effects, WordPress
Music: Savvier from Fugue: icons8.com/music
Project Description
The rebranding for a top UK Orthodontist providing both NHS and private braces to their patients. The Orthodontic provider is the premier provider of braces for adults and children in Bucks, Berks, Middlesex, Oxford and West London. They’re also the top provider of Invisalign Teen braces in the UK and one of the top 50 Invisalign providers in Europe. For the rebrand an adaptive logo design was developed, promotional collateral, restyled website and social media ads.
Three traits have been used to visually describe the principles this orthodontic practice within the brands logo. The circle represents the patients face, as orthodontics is not only about the straightening of teeth, but correction of bite, facial symmetry and profile. The heart represents the passion and love of braces, providing the very best treatment and techniques for their patients. The octagon represents the expertise and heritage of Octagon Orthodontics. With over 27 year experience in orthodontics, the practice was originally founded out of a practice within the ‘Octagon’ in High Wycombe, Buckinghamshire.
The restyled website is easy to navigate and makes use of the colour pallet from the key shape elements of the new branding identity. These basic principles have been carried throughout the other company assets.
Practice external signage and promotional collateral to continue the promotional journey and ensure the brand appeals to wider audiences.