Plain Green Limited
Branding: Logo designed for a landscape contractors that undertakes grounds maintenance services and environmental equipment development.
It was necessary for the logo to represent the clean environment and ‘green’ aspects of the companies grounds maintenance services. This has been achieved through the use of natural materials, recycled papers and environmental imagery throughout the brand identity.
The logo concept focused around the environment and ‘green’ aspect, by making the letter ‘g’ in the company name into an abstract globe. The ‘g’ lent itself to be portrayed as the north and south americas, giving an overall impression of the earth.