The Times Clean Air Campaign

Design and production of a supporting video for The Times newspaper and the UK Parliament All-Party Parliamentary Groups ‘APPG’ campaign on Air Pollution.

Project Details

Design and production of a supporting video for The Times newspaper and the UK Parliament All-Party Parliamentary Groups ‘APPG’ campaign on Air Pollution.

The Clean Air for All campaign, launched in May 2019 by The Times newspaper, calls for a new clean air act that includes legally binding targets to reduce air pollution within limits recommended by the World Health Organisation. The UK Parliament promised measures to improve air quality in an environment bill in support of The Times manifesto.

The video captured the MPs support for The Times Clean Air Campaign who had joined calls to make clean air a human right and to update the Clean Air Act as part of The Times’ campaign on Air Pollution. The video was launched on The Times website as part of their Clean Air Manifesto campaign and was showcased in Parliament too.

The video featured on Twitter under the hashtag #Act4CleanAir