An experiment during some project research turned into quite an enjoyable and therapeutic afternoon, with an outcome of literally nailing typography…
The project was part of a student brief set by The International Society of Typographic Designers (ISTD) back in May 2017. The brief (Where is here?) tasked the participant with writing their own Typographic Manifesto that captured what their believe is for the building blocks of typographic practice today.
My manifesto and rationale behind the presentation of design elements from the concept, was one of a symbolic ceremonial gesture towards the potential pitfalls and historical honour that surrounds the professional standards of typography. It was my intention to produce a thoughtful and intellectual piece that would express the subtle meanings from the manifesto. One of the many subtle meanings from this piece came in the form of a suggestion towards ‘hammering the final nail in the typographic coffin’.
This is that afternoon of me hammering away and occasionally hitting my thumb, all in the name of design… Graphic design can be brutal!
Document detailing some of the research and development behind the projects design rationale…
Client The International Society of Typographic Designers (ISTD)
Date May 2017
Skills Type Design, Typography